Led the redesign of the NYU Tandon Engineering School Student Life & Services website, prioritizing user needs based on thorough research and pain point analysis. Additionally, implemented a Design System to streamline and unify the team's approach to future projects.
My Role
Solo designer of end-to-end design process (UX research, UX design, UI design, Wireframing, Prototyping, Usability test)
Results
Created a completed prototype
Increased positive UX feedback
Established a Design System
Increased positive UX feedback
Established a Design System
Problems
① The top menu bar contained an overwhelming number of dropdown menus, causing confusion for users regarding which option to select.
② The absence of a search bar, with only a search icon on the top menu bar, resulted in unintuitive navigation. Users frequently found its functionality unclear.
③ The lack of interactive elements made it tedious for users to sift through the information, leading to potential abandonment of the search for desired information.
④ Overload of plain text, caused users to feel bored and frustrated, and increased the likelihood of them abandoning their search for desired information.
⑤ Despite the target demographic primarily consisting of young individuals in their 20s and 30s, the existing design of the website was perceived as antiquated and uninspiring by its users.
② The absence of a search bar, with only a search icon on the top menu bar, resulted in unintuitive navigation. Users frequently found its functionality unclear.
③ The lack of interactive elements made it tedious for users to sift through the information, leading to potential abandonment of the search for desired information.
④ Overload of plain text, caused users to feel bored and frustrated, and increased the likelihood of them abandoning their search for desired information.
⑤ Despite the target demographic primarily consisting of young individuals in their 20s and 30s, the existing design of the website was perceived as antiquated and uninspiring by its users.
Design Solutions
① Revised the dropdown menu categorizations, emphasizing the representative options on the main menu while condensing the remaining selections into dropdown menus.
② Implemented a prominently visible search bar to allow users direct access to desired information, resulting in a more intuitive user experience.
③ Placed buttons and CTA buttons as interactive elements to enhance user navigation, facilitating clearer pathways to the desired information sections.
④ Crafted the layout to incorporate more images, enhancing visual appeal and captivating user attention. It reduces the reliance on dense textual content, ensuring a more engaging.
⑤ Redesigned aimed to cultivate a sense of simplicity and sophistication, harmonizing seamlessly with the ethos of a student service department within an academic institution.
Design Solutions
Design Results
