The Bushwick Market is a jewelry eCommerce website.
I redesigned its Brand Identity and applied responsive design for customers
to have a more intuitive shopping experience by removing the initial pain points.

End-to-end design process
(UX design, UI design, Wireframing, Prototyping, Brand design)

2x increased user interaction on item pages

Increased positive user feedback

Aligned the old design to Brand Identity

① While shopping on the website, it’s difficult to find other items, which results in a confusing navigation and increased bounce rate.

② It’s hard to shop items by categories. It’s difficult to find a categorization tab and items are poorly categorized.

③ On the mobile version, users feel frustrated when they try to see more photos of an item. Users are not used to scrolling down to see more photos.

① Create more action buttons that people can easily find while navigating the website, which attracts user flow to shop for items and provokes the user’s shopping desire.

② Create various categories that users can browse. Place category sections on the main shopping page to make them more visible.

③ Change the image preview of an item in product page from vertical to horizontal. Swiping horizontally is more intuitive for users to see more photos.