CoffeeEddict is an app that provides delivery and pickup service from local coffee shops with simple UX for creating custom orders, verifying all the details, and checking the delivery status. It suggests a more efficient coffee routine for working people in NYC.
My Role
Solo designer in end-to-end design process (UX design, UI design, UX research, Wireframing, Prototyping, Usability testing, Brand design)
Results
Created a completed product prototype.
Increased positive user feedback from design iteration with usability test.
Increased positive user feedback from design iteration with usability test.
Live Interactive Prototype
Identifying Opportunities
Using Method: Secondary Research, Interview, Competitive Analysis
01
Problems
New Yorkers wants to get coffee in the morning to fully wake up. But they are in a rush.
People who commute do not have enough time to go to a coffee shop to stand in line and wait for pickup. People who work from home want a service where they can get their favorite coffee from a local coffee shop and experience various coffees at home, without having to go out from home in the morning.
They would like to use digital tool to save the time and effort required to order coffee in the morning.
They would like to use digital tool to save the time and effort required to order coffee in the morning.
02
Solution
CoffeeEddict suggests a more efficient coffee routine for working people in NYC.
CoffeeEddict is an app that helps users to save their time and effort in the process from ordering to getting coffee, making their coffee order routine simplify. They can reduce their stress by reducing two steps (going to coffee shop and ordering)!
03
Secondary Research
- New Yorkers drink6.7 times more coffeethan people in other cities. - Food data from Massive Health, 2023
- New York has a higher concentration of coffee shops than any place else, being rankedNo. 1 for the number of coffee shops- from WalletHub study, 2023
“
48% of New Yorkers
said they have coffee to start everyday” - Siena College Research Institute, 2022NYC consumes lots of coffee and has a high concentration of coffee shops. About 50% of New Yorkers depend on coffee in the morning that's often hectic. We suggest a more effective morning coffee routine to New Yorkers.
04
Interview
I conducted an interview to see New Yorkers' morning routine and how they consume coffee in the morning. I recruited 8 participants that are millennials and get coffee from a coffee shop in the morning.
05
Findings from interview
06
Competitive analysis
The coffee ordering market lacks distinct competitors in New York City due to low app usage. Existing apps specialize in either delivery or pick-up, but not both, and fail to offer diverse selections from local coffee shops. Moreover, these apps lack an intuitive UX design for browsing options based on user location or saved addresses.
07
Turning insights into concepts
In summary, people have 3 pain points with existing coffee ordering apps and I derived solutions to solve them.
I decided to focus on architecting an app for coffee delivery/pick-up with a wide choice of shops. Researching user needs to enhance UX, making morning coffee shopping easier and more enjoyable.
Define & Ideate
Using method: Interview, Affinity Map, User Persona, User Journey Map
08
Second Interview
I conducted one more round of interviews with 9 coffee app users.
From these interviews, I developed an affinity map, two user personas, and user journey maps to ideate features and UX improvements.
From these interviews, I developed an affinity map, two user personas, and user journey maps to ideate features and UX improvements.
09
Affinity Map
10
User Persona
I created user personas for two scenarios: "Remote worker seeking morning coffee delivery" and "Commuter aiming to save time by picking up coffee via the app."
11
User Journey Map
Michael's User Journey Map
Julie's User Journey Map
12
Ideate Solutions & Features
13
User Flow
14
Wireframing
15
High-Fidelity Prototype
16
UI Kit
17
Usability Findings
Based on various feedback from 6 other peers, I found 4 major insights. Continually iterated my design with 4 major improvements.
18
Takeaways
The First ideas for the app are only the beginning of the process.
User research is immensely important to understand users. It always makes one see a new perspective that was never thought of. Usability studies and peer feedback are the best ways to optimize the app’s UX.
Consistency is the key of UI design.
The importance of UI design consistency exceeds my initial expectations. A consistent UI lends a professional and polished appearance to the app, instilling comfort in users and facilitating ease of use, thereby promoting increased user engagement.
Be insight-driven. Don’t just execute a process.
During the process, I felt like I failed several times. But, I didn’t stop.
I found a way that didn’t work. From noticing mistakes in my UI to uncovering more foundational UX problems in my app, I’m glad that I constantly asked for feedback from users. Iteration is the key to user-friendly design.
Don't make assumptions without evidence.
I had lots of guesses even while implementing the project. Eventually, I realized that relying on my assumptions without evidence is very dangerous - even though they seem to be reasonable and make sense.
